What Chatbot Marketing Is and the Top 5 Benefits It Brings to Your Brand

benefits of chatbot marketing

They can be trained to understand specific keywords and phrases and respond to them. They rely on machine learning to continually learn and improve responses over time. Chatbots have become the go-to solution for businesses seeking fast and reliable customer service. This fantastic technology has revolutionized customer service and marketing in this digital era. And there is no doubt that it will continue to be a valuable tool in the growth of any business.

benefits of chatbot marketing

Allowing the bot to directly collect data from the users and enable brand communication. This data allowed Mountain Dew to develop insights about the Twitch community that were previously unavailable to them and better serve and communicate with them. They used well researched FAQ questions and developed strategically timed prompts in a unique DEWbot voice to welcome fans, spark conversations and encourage overall participation.

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B2C e-commerce sites can increase their sales by using AI chatbots to more fully understand their customers and what they want. Your customers could rarely get the chance to directly talk to your business. Chatbots provide your business with detailed, actionable records of your customers’ greatest pain points, helping your company improve its products and services.

benefits of chatbot marketing

One way of automating your marketing strategy is through chatbot marketing, an emerging leader in current eCommerce trends. However, this needs massive teams, with employees answering phone calls day in and day out. Yes, it’s good to see how far a company can go to keep its customers happy. But even with such enormous human resources at the organization’s disposal, customers still tend to wait. We bet you would have heard music playing when you call a customer care agent expecting a quicker response.

What to avoid in chatbot marketing?

By leveraging chatbot marketing for your customer engagement, you’ll set your brand apart from the others, and engage your customers with personalized, privacy-first interactions. Customers live on their phones, and you could be right there with them. Chatbots personalize interactions and create seamless conversations that are just like chatting with friends. All of this happens in a privacy-first way, and capturing zero-party data allows brands to better understand their audiences. Here are five of the benefits we’ve seen chatbot marketing bring to our clients. With chatbots, businesses can save time, grow revenue, and increase customer satisfaction — all at once.

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If you’re still not sure whether or not you want to incorporate a chatbot into your business, these potential benefits can help you make up your mind. Data from 2016 suggests that customers are 53% more likely to make purchases from businesses that deploy chat apps. This is because customers like to have support 24 hours a day, 7 days a week, and this appetite for constant connection is increasing among users. Implementing a chatbot is more cost-effective than hiring employees for each task. Despite an initial investment cost, the long-term cost savings can be significant compared to the customer service representative’s salary and training cost. Chatbots do not usually incur additional costs beyond the initial implementation, security maintenance, performance updates, and bug fixes.

Frictionless customer interactions

Chatbots are quite effective at convincing prospects to make a purchase. Along with a well-constructed sales funnel, you can use chatbots to ramp up conversions by %. The best way to offer personalized interactions is to have a link with previous customer conversation histories. A study by Microsoft indicates that 72% of customers expect agents to know their names during the service interaction, meaning you need to leverage past data. Offering multilingual support is one of the key chatbot best practices.

benefits of chatbot marketing

With this tool, call center representatives can spend less time answering tedious and repetitive questions, while the customers get immediate answers to their questions. When using a chatbot for sales, a retailer can automate messages to welcome customers and inform them of sales and other promotional offerings. They can also engage customers and send reminders to shoppers who’ve abandoned their carts. If you are looking to grow your business and target more potential customers, the scaling and optimization of your support channels is probably a priority for you. It can help you handle the increased influx of customer questions 24×7 without altering your support operations or making hefty investments.

Chatbot Benefits for Customers

Chatbots are excellent for increasing customer interaction, sales, and retention. According to the available evidence, customers’ spending may be increased by as much as 40% if a company actively engages them. In this blog, we will discuss the advantages of chatbots for organizations and consumers, along with aspects to consider while designing them. Chatbot marketing has completely changed the game in some sectors, such as banking, insurance, and healthcare, where high-volume client engagement is at the company’s core. They have a high success rate per customer engagement and help save approximately 4 minutes compared to executives taking the calls.

benefits of chatbot marketing

When Georgi isn’t working, you can find him getting close to nature, learning online or traveling. Taken as a whole, chatbots’ cost saving potential make them an alluring addition to any enterprise. Research has found out that the cost savings from using chatbots in the banking industry was estimated to be at $209M in 2019, and will reach $7.3B globally by 2023. metadialog.com Additionally, CIENCE sales experts can be deployed 24/7 to resolve more complex queries and provide insightful details about your product or service. This way, the prospect can clearly understand the perks of your solution from the first contact touch. While some users still prefer human assistance, the chatbot industry continues to bloom year after year.

Advantages and Disadvantages of Chatbots

Chatbots operate based on pre-determined frameworks and source their answers from a single source of truth, the command catalog. This minimizes the possibility of inconsistent answers and reduces confusion for customers. Chatbots are a crucial aspect of modern communication strategies that offer 24/7 availability to customers.


The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalize responses, and improve interactions over time. According to Juniper Research, by 2022, chatbots will save enterprises an estimate of $8 billion annually. Lastly, chatbots engage and acquire customers more effectively than humans, and at a lower cost.

Chatbot Advantages: Chatbots for Business

Undeniably, “personalization” has always been one of the important needs of marketers. But there hasn’t been any scalable personalization, especially in the “lead generation” funnel. Get an overview of your performance in seconds with this easy to use free Instagram engagement rate calculator. Brendan McConnell is a freelance writer, SEO consultant, and fractional content marketer. He’s spent the majority of his 10-year career writing content, creating strategies, and scaling traffic for B2B tech companies like Shopify, Telus, Docebo, Corel, Visier, Peer39, and Recruitee. With a background in journalism and a curious personality, Brendan is always looking for new topics, markets, and companies to write about.

  • A seller-free experience allows prospects to roam with ease while gathering the data they need for their decision-making, and this is only one of the benefits of chatbots for business.
  • A consistent brand voice on several social platforms will create an image of your brand in customers’ minds.
  • Many brands increased the sales of their business with strong communication.
  • Another side of 24×7 support includes making chatbots available to social media.
  • If you’re prepared to pour money, time and love into developing one, your customers will appreciate you for it.
  • They can also help you track purchasing patterns and consumer behaviors and optimize low conversion pages.

They are also available to customers across the world in different locations and time zones. For example, if your UK business also operates in India, a chatbot could stop you from having to double up your customer service teams or arrange double-shifts for your support teams. Through automated responses to user engagement, chatbots can help you segment website traffic.

Choose where to put the bot

They perform some rule-based tasks, but they can also detect the context and user intent. They are the best-balanced tool for a business to interact with website visitors. Chatbots that use artificial intelligence, natural language processing (NLP), and machine learning understand a variety of keywords and phrases and learn from the visitor’s input. These bots get trained over time to understand more queries and different ways that customers phrase a question. There is barely any social media platform where a chatbot cannot be used. You can provide personalized assistance to your customers using chatbots.

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